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FTC Aff Mktg Disclosure « The Guru Black Book

The Federal Trade Commission requires that I disclose any relationship I have between a product manufacturer or service provider when I write about a product or service.

Here are the guidelines we operate under here at The Guru Black Book.

* We are never paid to do a review. We never accept money to review a product or service. We invest our own time to review and test products. We pay out of my own pocket the cost to produce all audio and/or video we record about products.
* If we create a link to a product or service in a review, sometimes we may get paid a commission if you purchase the product or service. These links are included after posts are written, and posts are never composed for the sole purpose of including advertising.
* No advertiser will ever influence the content, topics or posts made here.

These are good rules and practices in today’s digital world. It’s important for you to understand the relationship between a person reviewing the product and the manufacturer or service provider.

If you don’t see a disclosure policy on a blog, that reviewer may be violating the law or at the very least the Code of Ethics.